Is your web designer adhering to the basic SEO guidelines?

With the unfathomable flood of enterprise websites that have been cramming the search results each day, businesses have to go that extra mile to get long-term visibility and substantial traffic from target customers around the world. That said, having a website along cannot fetch significant quantum of traffic each day. The website has to unquestionably adhere to the accepted SEO guidelines, apart from complying with the mandatory optimization steps that have to be followed while developing a website. However, not many of the web designers are well aware of the SEO practices that have to be followed, the reason why professional web design projects often go awry, and end up in significant loss of time and money.

Below are the five key cautionary indications that emphasise the impending need to find a better and knowledgeable web developer who is capable of developing exemplary web designs that are optimized for both users and search engines:

1. A web developer who boasts of perfect coding, and yet religiously adheres to Flash, JavaScript, and so on.

2. A web developer who cannot do with splash pages, which are the worst nightmares of SEO experts.

3. A web developer who is unaware of relevance of 301 redirects and the difference between 301 and 302 redirects.

4. A web developer who keeps embracing bad URLs that are not at all SEO friendly. 

Though not all signs have been listed above, these are the must-remember hurdles that indicate the need to bid goodbye to your current web designer. 

SEO fundamentals for professional web designing

With more number of businesses and fierce competition in each niche sector, no business can currently survive on the appeal of their website alone.  Instead, each one of them should be precisely optimized to serve the target customers and at the same time abide by the guideline of search engines. Thus, the only way to reap the benefits of being online is to adopt professional web design methods that are coupled with the accepted SEO guidelines for visibility, ranking, and traffic. SEO or search engine optimization is a meticulous method to improve visibility of a website in organic search results. SEO based web designing has now become a viable online marketing tool that several businesses have been adopting seamlessly. In order to ensure that the best designing practise are followed to improve the visibility of an enterprise website, several tactics have to be carefully followed, as they help users enjoy a remarkable experience, and at the same time comply with the rules of search engine optimization. Here are the 6 important tips that no web designers can easily ignore:

1. Use of right keywords in the optimal level will help focus on target market and customers, thus establishing the business objectives successfully and effectively.

2. Placement of keywords in title, description, keywords, H1, H2 and H3 tags, etc. ensure better and result-guaranteeing optimization

3. Presence of a search engine friendly navigation is indispensable to being on the forefront of organic search results for the target keywords

4. SEO friendly URL and file names are crucial for success in ranking and traffic

5. Alt-tags for images should be a must-implemented SEO practice

6. Substantial social medial presence can help boost the optimization process and increase both ranking and traffic.

20 web design mistakes that are to be avoided

Some web designs are crisp and contemporary, and ensure seamless usability. However, some others might be mediocre in both design elements and user-friendliness. However, a motivated web designer can make the needed alterations that escalate the website to an enviable platform to showcase quality products and services. In short, irrespective of the presence of attention-grabbing content and incredible lists of quality merchandise, some websites fail to grab the attention of target audience, as they lack appealing and user-friendly designs that are crucial to creating and maintaining lasting online brand identity. Mediocrity in web designs often arise from the following mistakes that are often committed by both small and medium web design firms as well as industry renowned web design Dubai companies. Here are the common web design mistakes that fail to deliver a delightful user experience:

1. Slow-loading web pages

2. Lack of responsive web designs

3. Failure in implementing intuitive web designing

4. Use of inappropriate fonts and colours

5. Hindered flow of content

6. Flaws in proof-reading

7. Inappropriate use of white space

8. Annoying pop-ups, ads, and subscription options

9. Setting videos and music to auto play

10. Complicated navigation

11. Ambiguous contact information

12. Insufficient search options to look for necessary information within the site

13. Inadequate/no content above-the-fold

14. Lack of timely updation

15. Ineffective error handling

16. Cluttered web pages

17. Lack of alt-tags

18. Absence of relevant images

19. Unclear call to action

20. No social media presence